Overseeing rooms, food and beverage, and meetings, our revenue leaders ensure that each property’s full potential is realised through best-in-class training, dynamic revenue management policies and constant monitoring of each hotel’s booking pace, pricing and availability strategies.
Using sophisticated yield management tools, the Group drives maximum profitability and market share growth for each of our properties by optimising inventory and pricing based upon market and consumer demand.
We operate a best-in-class combination of centralised distribution systems to ensure each of our hotels is seamlessly connected to the various marketplaces frequented by luxury hotel customers.
From best-in-class website design and development, to search engine rankings and cutting edge digital marketing techniques, our E-Commerce team recognises the importance of online sales to the Group’s success. Our websites are content rich, intuitive to use, and fully responsive across all devices providing consumers with comprehensive hotel and destination information while offering an efficient, simple way to directly book rooms and packages. Various online marketing channels are utilised to reach consumers at all points of the purchase funnel, from targeted display advertising to pay-per-click and meta search sites. The corporate E-Commerce associates actively ensure that individual hotels are aligning with Group digital marketing strategies while also embracing localised tactics, allowing properties to maximise their online revenue and profitability.
Powered with strong database management and direct marketing tools, our team engages over half million CRM programme members and substantial hotel guests under our database marketing solution. By taking a precise marketing approach based on guests’ past transactions, preferences and needs, we improve customer loyalty, build brand preference and maximise customer contribution.
With our growing list of airline and other strategic partners, The Langham Hotels and Resorts is globally supported on the way of expanding the presence of various hotel brands worldwide and increasing share of different marketplaces.
We support our hotels in managing programmes with dedicated resources, from comprehensive technical support, on-site training and daily operation guidance, to member communications, database marketing and partnership campaigns coordination, with the goal of providing The Langham Hotels and Resorts' bespoke service all over the world.
Our global programmes are designed to drive business by offering tailor-made benefits and amenities to the target market segment and source. Various quality programmes are established to ensure our set standards in the sales and marketing area is being audited through mystery shop assessment. In addition, all events held our robust online satisfaction surveys enable us to truly understand the voice of customer.
This team also manages sales training, sales and catering systems and leads the annual sales and marketing planning process.
Our Global Sales team dedicate in driving business and constantly looking for opportunities to shift and grow market share.
The corporate Marketing team is responsible for maximising brand awareness for the Group and our portfolio of brands around the world, as well as creating and protecting the creative assets and corporate identity standards of the Group, and ensuring that all hotels maintain consistent branding. We work closely with leading creative talents to develop global and regional marketing campaigns that encapsulate the core essence of each brand, and we ensure that the brands’ image and positioning are clearly articulated to appeal to different targeted market segments. In addition, we connect and collaborate with a wide range of strategic partners, from luxury retail brands to airlines, to enhance the awareness of our brand in key markets. Our team also drives database solutions for our more than 1 million customer relationship marketing (CRM) programme members. By taking a precise marketing approach based on guests’ individual preferences and needs, we strive to enhance customer engagement and loyalty on an ongoing basis.
The Communications team shapes the way the world understands the Group and our portfolio of brands, spearheading the media relations strategy and ensuring the integrity and consistency of our brand messages. Carefully cultivating the Group’s key voice, we oversee communications with external and internal stakeholders to articulate the company’s vision and align our messaging throughout the Group in order to promote our business and enhance the Group’s corporate image. As well as organising press visits and media interviews to raise the profile and boost public awareness of our hotels globally, we oversee the development of communication materials and articles for publication via all of the Group’s channels, including print, digital and social media. We also research and monitor public opinion to pre-empt potential issues, and carry out crisis management when needed, responding to any issues that may arise and protecting the Group’s reputation.
