Sales and Marketing

Commercial Departments


Our Global Sales team are entirely dedicated to driving business through a combination of account management and hunting for new opportunities, all with a view to shift and grow market share.

The Global Sales Offices are strategically located in the Americas, EMEA, Singapore, Hong Kong SAR, Mainland China and Australia & New Zealand. They also support the hotels by hosting a number of international Sales Missions as well as our attendance at the key industry Trade Shows every year.


Overseeing rooms, food and beverage, and meetings & events, our revenue leaders ensure that each property’s full potential is realised through dynamic revenue management policies, best-in-class training, and the constant monitoring of each hotel’s booking pace, pricing and inventory management strategies.

Using sophisticated yield management tools, we drive maximum profitability and market share growth for each of our properties by optimising inventory and pricing based upon market and consumer demand.


From cutting-edge website design and development, to optimising search engine rankings and the latest digital marketing techniques, our E-Commerce team recognises the importance of online sales to the Group’s success.

Our websites are content-rich, intuitive to use, and fully responsive across all devices providing consumers with comprehensive hotel and destination information while offering an efficient, simple way to directly book rooms and packages.

The corporate E-Commerce associates actively ensure that individual hotels are aligning with Group digital marketing strategies while also embracing localised tactics, allowing properties to maximise their online revenue and profitability.


The Marketing & Communications team shapes the way the world recognises and understands the Group and our portfolio of brands. We spearhead the media and consumer relations engagement strategies and ensure the integrity and consistency of our messaging.

We work closely with leading creative talent to develop global and regional marketing campaigns that encapsulate the core essence of each brand, and we ensure that the brands’ image and positioning are clearly articulated to appeal to different targeted market segments.

Lawrence Ng SVP of Sales and MarketingLawrence Ng
Senior Vice President - Sales & Marketing

Susan Nisbet
Vice President - Loyalty

Shelley Tso
Vice President - Marketing and Communications

Bruno Kim
Vice President – Revenue Strategy and Distribution

Edward Hobson
Vice President - Sales
Kennie Tang
Vice President - Digital & E-commerce
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