(Hong Kong, 19 October 2020) – TUMI, the leading international travel and lifestyle brand, today announces a new partnership with The Langham Hotels & Resorts, a collection of luxury properties set in four continents. This new collaboration is based on the two brands’ shared commitment to building a more sustainable future in travel.
Presenting its new TUMI V4 Recycled International Expandable 4 Wheeled Carry-On in close collaboration with The Langham, the hard side suitcase by TUMI is made from recycled materials and comes with a limited edition blush initials patch reminiscent of the luxury hotel brand’s signature hue. Each case will feature textured finishing with speckled pigments that serves to highlight the repurposed materials extensively used in its production and will feature an embossed recycled metal logo.
Available ahead of the global launch of TUMI V4 Recycled Exclusive Collection, The Langham and TUMI’s multi-faceted collaboration kicks off in Greater China (Hong Kong, Shanghai, Shenzhen, Hefei and Haikou) on 23 October with the unveiling of the exclusive “Celebrate the Perfect Journey” staycation package. Each confirmed reservation of this bespoke package will be presented a special complimentary gift with the TUMI V4 Recycled International Expandable 4 Wheeled Carry-On in Pastel Pink (retailed at HKD/RMB 4,990) as well as a HKD/RMB 200 TUMI voucher complete with a fashionable accents kit (retailed at HKD/RMB 690) that includes a stylish blush luggage tag, monogram patch, zipper pull ties and handle wrap.
In addition, the partnership will also offer premium benefits to both TUMI and The Langham rewards programme members, with details to be shared online moving forward.
“Our new partnership with The Langham takes shape around our collective focus on sustainability. In addition to pre-launching our exciting new recycled TUMI V4with the “Celebrate the Perfect Journey” staycation package, our collaboration aims to elevate eco-friendly experiences for when our customers will travel again,” said Adam Hershman, Vice President of TUMI, Asia Pacific and Middle East.
“This merging of the ecological aspirations for both The Langham and TUMI has been in the works for months and I’m delighted that we are playing a part in inviting people to travel responsibly,” said Stefan Leser, Chief Executive Officer, Langham Hospitality Group. “While we may not be able to venture far at the present time, there is still much to explore closer to home and I know many of our guests are now very mindful of being safe and environmentally conscious at the same time.”
Guests who book the “Celebrate the Perfect Journey” staycation package will also receive a complimentary room upgrade at the selected The Langham hotels along with daily breakfast for two, an afternoon tea experience on the arrival day, a 20% off F&B and spa treatments, early check-in and late check-out privileges, and complimentary valet parking.
This package specially priced at HKD/RMB 5,888 is available for online reservations only from October 23 to 28 October, 2020 and valid for stays from November 6 to December 31, 2020. Subject to availability, terms and conditions, guests may make their reservations at langhamhotels.com.
About TUMI V4 Recycled Exclusive Collection made with recycled materials
Inviting travelers to reimagine eco-friendly travel experiences, the full TUMI V4 Recycled Exclusive collection will be presented on TUMI’s official website on October 31, 2020.
The innovation of recycled materials from TUMI is an important step for the travel industry to truly commit to a sustainable future.
Sharing a vision for a more sustainable eco-friendly travel future
Innovative by nature and sustainable by choice, TUMI constantly looks for ways to innovate with recycled materials to pioneer the way forward for the travel industry. In addition to the launch of the new TUMI V4 recycled capsule collection, groundbreaking efforts earlier in SS2020 have included the brand’s first-ever travel collection made with recycled materials, TUMI Merge, as well as Alpha Bravo in seasonal Grey/Bright Lime and Grey/Bright Red made with fabric engineered from post-consumer recycled bottles and post-industrial recycled nylon. With a mission to perfect the journey of global citizens and to protect what matters, TUMI is committed to developing products that are built to last with purposefully engineered repairability in its designs to ensure they withstand the test of time. The TUMI global repair network contributes to this goal by empowering products to be used and carried even longer.
Langham Hospitality Group has been partnering with EarthCheck to ensure that the hotel's operations and environmental sustainability efforts are assessed and benchmarked against the best in the travel and tourism industry. Currently, over 10 of Langham Hospitality Group’s hotels have been recognised as EarthCheck Hotels, including four hotels achieving the coveted status of Platinum-Certified EarthCheck hotels. These efforts and achievements reflect the group’s strong commitment towards a sustainable future.
Please click here for more high-resolution photos:
-END-
About Langham Hospitality Group
As the wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group encompasses a family of distinctive hotels under The Langham Hotels and Resorts and Cordis Hotels brands, with more than 30 projects currently either confirmed or in a developed stage of negotiation from Asia, Europe and North America to the Middle East. The Group takes its name from the legendary Langham in London which was widely recognized as Europe's first Grand Hotel. For over 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, sincere service and captivation of the senses across all properties. For more information, please access the website at LanghamHospitalityGroup.com.
About The Langham Hotels & Resorts
Combining modern sophistication and timeless glamour, The Langham Hotels & Resorts is globally recognised for its exceptional intuitive service, contemporary art collections, award-winning culinary expertise and signature pink accents. Drawing on the brand’s distinctive British heritage from the opening of the flagship hotel in London in 1865, The Langham continues the legacy by delivering exceptional experiences with a touch of playfulness in London, New York, Boston, Chicago, Los Angeles, Sydney, Melbourne, Hong Kong, Shanghai, Shenzhen, Guangzhou, Hefei, Haikou, Ningbo, Haining and Xiamen. Learn about the brand by visiting LanghamHotels.com, and follow The Langham Hotels and Resorts on Instagram (@langhamhotels) and Facebook (@thelanghamhotels) and Twitter (@thelanghamhotel).
About TUMI
Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with upwards of 2,000 points of sale. For more about TUMI, visit www.TUMI-HK.com / www.TUMI.CN .
For media enquiry, please contact:
| Vivienne Gan Vice President, Communications Langham Hospitality Group Tel: +852 2186 2308 Email: vivienne.gan@langhamhotels.com | Serene Tan Director, Public Relations Langham Hospitality Group Tel: +852 2186 2309 Email:serene.tan@langhamhotels.com |
