(Hong Kong, April 27, 2020) – The Langham Hotels & Resorts has initiated #InThePink, a social media campaign, across Facebook and Instagram, with the aim of encouraging positivity and engaging their guests and audiences during these unprecedented times.
Well-known worldwide for its signature shade of pink, The Langham Hotels has always integrated the colour throughout its initiatives and experiences, from their popular afternoon tea sets to their specially themed suites. A symbol of celebrations, health, love and positivity, Langham pink has been a centrepiece of the luxury hotel brand. The phrase “in the pink” means to be at the peak of health and it perfectly encapsulates the brand’s values, which are especially apt for a time like this.
“At The Langham Hotels & Resorts, providing exceptional hospitality and unparalleled experiences have always been the utmost priority to us,” says Vivienne Gan, vice president of communications at Langham Hospitality Group. “#InThePink underscores our ongoing commitment to reach out to our guests staying safe at home; we may not be able to do so physically at this point but we hope to deliver our promises virtually.”
#InThePink features beautiful spring scenes of the cities in which The Langham hotels are located. The images showcase pink blooms that bring cheer and positivity, as well as inspire travel to the destinations when travel resumes again. The Langham hotels also bring their unparalleled hospitality to the homes of their guests and audiences by publishing cocktail and recipe tutorials from their award-winning bartenders and chefs, as well as instructional home spa videos produced by the group’s wellness leaders.
In addition to publishing #InThePink content, the campaign also encourage The Langham hotels’ guests and audiences to share their stories on how they are keeping well and positive. Their followers have shared travel memories, stories of their friendships, as well as the things that inspire positivity and joyfulness during this time.
Follow @thelanghamhotels on Instagram for more #InThePink stories.
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About The Langham Hotels & Resorts
Combining modern sophistication and timeless glamour, The Langham Hotels & Resorts is globally recognised for its exceptional intuitive service, contemporary art collections, award-winning culinary expertise and signature pink accents. Drawing on the brand’s distinctive British heritage from the opening of the flagship hotel in London in 1865, The Langham continues the legacy by delivering exceptional experiences with a touch of playfulness in London, New York, Boston, Chicago, Los Angeles, Sydney, Melbourne, Hong Kong, Shanghai, Shenzhen, Guangzhou, Hefei, Haikou, Ningbo, Haining and Xiamen. Learn about the brand by visiting LanghamHotels.com, and follow The Langham Hotels and Resorts on Instagram (@langhamhotels) and Facebook (@thelanghamhotels) and Twitter (@thelanghamhotel).
For media enquiry, please contact:
Director, Public Relations
Langham Hospitality Group
Tel: +852 2186 2309