Hong Kong, 28th February 2024 –Langham Hospitality Group (LHG) is proud to announce the launch of Brilliant by Langham, a loyalty and experiences platform designed to meet the dynamic and evolving needs of its guests.
Seamlessly converging an exclusive benefits programme with preference-led offerings and an unwavering commitment to service excellence, Brilliant is purpose-built to deliver more rewarding, personalised and captivating journeys across 30 participating hotels under LHG’s renowned brands – The Langham Hotels & Resorts, Cordis Hotels & Resorts, Eaton and Ying’nFlo. Toronto’s Chelsea Hotel is also participating.
Signing up for Brilliant is free and all members receive special room rates and discounts at over 100 restaurants. Members also earn status and award points for their stays and use of amenities. The former determines members’ tier levels while the latter can be redeemed for an expansive range of accommodation, dining and soon wellness rewards.
Beyond traditional perks, Brilliant additionally allows for the introduction of personalised experiential offerings, from whimsical excursions and cultural immersions to unforgettable wellness and culinary delights. Examples* of such offerings include:
*Actual offerings will be based on preferences expressed by Brilliant members.
“Brilliant by Langham empowers us to meet the growing demand for more rewarding, personalised and captivating hospitality encounters, LHG chief executive officer Bob van den Oord said. “By creating a system that enables us to offer guests immediate benefits, learn more about their preferences, compensate them for repeat business and craft bespoke experiential offerings for them, we have significantly enhanced our ability to build great memories.”
Brilliant will go live on 29th February and thereafter serve as LHG’s sole loyalty programme. It replaces the group’s existing loyalty programmes, Langham Supper Club and 1865 Privilege by Langham, both of which will cease to operate on 28th February. Members from the closing programmes will have their past loyalty rewarded with an invitation to join Brilliant at higher starting membership tiers.
The membership tiers and benefit details for Brilliant are as follows:
To join Brilliant, visit BrilliantByLangham.com.
For high-resolution photos, please click here.
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About Brilliant by Langham
Brilliant by Langham is a loyalty and experience platform from Langham Hospitality Group. Brilliant combines advanced analytics with a deeply ingrained service culture to bring you immediate benefits and personalised hospitality offerings, from whimsical journeys and cultural immersions to unforgettable wellness and culinary delights. Brilliant's mission is to create a genuine emotional connection with its members, and make each of them feel special, like the individuals they are. Brilliant invites you to experience more, to feel more, to enjoy that sparkle of brilliance that we know you’ll love. Together, we'll build new memories and turn them into stories, stories that spark unforgettable feelings with every encounter. For further information, visit BrilliantByLangham.com.
About Langham Hospitality Group
A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group encompasses a family of distinctive brands including The Langham Hotels and Resorts, Cordis Hotels, Eaton and Ying’nFlo, with more than 30 projects currently either confirmed or in a developed stage of negotiation from Asia, Europe and North America to the Middle East. The Group takes its name from the legendary Langham in London which was widely recognized as Europe's first Grand Hotel. For over 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, sincere service and captivation of the senses across all properties. For more information, please access the website at LanghamHospitalityGroup.com.
Media Contacts:
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Charlotte Chan Manager – Public Relations Langham Hospitality Group Tel: +852 2186 2307 |
