Vision, Mission, Objectives, Values

VISION

A Global Hospitality Group that Pursues Excellence

MISSION

•      G       (Global)
• -   Expansion
•      R       (Reliable)
• -   Financial Strength
•      E       (Excellence)
• -   is what we pursue
•      A       (Adapt)
• -   with Innovation & Agility
•      T       (Teamwork)
• -   with Connected Heart

OBJECTIVES

• GUEST
  • To increase customer loyalty
• INVESTOR
  • To optimise our profitability
• COLLEAGUE
  • To increase colleague loyalty
• PROCESS
  • To maximise efficiency in our service delivery
  • To provide reliable and timely service superior to our competition
• SUSTAINABILITY
  • To be a sustainable company

VALUES

• Connect from the Heart
• Be Curious
• Surprise our Guests
• Forever Young
• Better Every Day
• Communicate, Communicate, Communicate
• Integrity
• One Team, One Dream
• Social Responsibility
• Celebrate Success