Sales and Marketing

Departments

Revenue Management

Overseeing rooms, food and beverage, and meetings, our revenue leaders ensure that each property’s full potential is realised through best-in-class training, dynamic revenue management policies and constant monitoring of each hotel’s booking pace, pricing and availability strategies.

Using sophisticated yield management tools, the Group drives maximum profitability and market share growth for each of our properties by optimising inventory and pricing based upon market and consumer demand.

We operate a best-in-class combination of centralised distribution systems to ensure each of our hotels is seamlessly connected to the various marketplaces frequented by luxury hotel customers.

E-Commerce

From best-in-class website design and development, to search engine rankings and cutting edge digital marketing techniques, our E-Commerce team recognises the importance of online sales to the Group’s success. Our websites are content rich, intuitive to use, and fully responsive across all devices providing consumers with comprehensive hotel and destination information while offering an efficient, simple way to directly book rooms and packages. Various online marketing channels are utilised to reach consumers at all points of the purchase funnel, from targeted display advertising to pay-per-click and meta search sites. The corporate E-Commerce associates actively ensure that individual hotels are aligning with Group digital marketing strategies while also embracing localised tactics, allowing properties to maximise their online revenue and profitability.

Customer Relationship Marketing and Partnerships

Powered with strong database management and direct marketing tools, our team engages over half million CRM programme members and substantial hotel guests under our database marketing solution. By taking a precise marketing approach based on guests’ past transactions, preferences and needs, we improve customer loyalty, build brand preference and maximise customer contribution.

With our growing list of airline and other strategic partners, Langham is globally supported on the way of expanding the presence of various hotel brands worldwide and increasing share of different marketplaces.

We support our hotels in managing programmes with dedicated resources, from comprehensive technical support, on-site training and daily operation guidance, to member communications, database marketing and partnership campaigns coordination, with the goal of providing Langham’s bespoke service all over the world.

Global Programmes, Planning & Support

The global programmes, planning and support team provides strategic guidance and leadership through various sales and marketing programmes and initiatives to our hotels worldwide.

Our global programmes are designed to drive business by offering tailor-made benefits and amenities to the target market segment and source. Various quality programmes are established to ensure our set standards in the sales and marketing area is being audited through mystery shop assessment.  In addition, all events held our robust online satisfaction surveys enable us to truly understand the voice of customer.

This team also manages sales training, sales and catering systems and leads the annual sales and marketing planning process.

Marketing Communications

The corporate Marketing Communications team is responsible for creating maximum brand awareness for the Group and its hotels. Marketing Communications regularly works with leading consultants to develop advertising campaigns that encapsulate the core essence of each brand. Covering facade logos to collaterals and hotel photography, this team also creates and protects the corporate identity standards for the Group, ensuring that all hotels maintain consistent branding.

Public Relations

This crucial team shapes the way the world understands the Group and its portfolio of brands. For each property, we organise press visits that bring journalists from around the world to write about the hotel and the destination it is located at, helping to raise the profile and boost public awareness of our hotels globally. Public Relations also collaborate with various departments within the Group to develop and refine brand initiatives that support Langham’s mission and business strategy.

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